Horacio Gerardo March was born in Quilmes, Buenos Aires, on September 24, 1899. He starts painting in the early 1920’s. He studies Artistic Drawing during one year at the Academia Nacional de Bellas Artes and quits continuing his studies on his own. He works as a painter, scenery artist, and illustrator and later on, as professor at the Bellas Artes schools of “Manuel Belgrano” and "Prilidiano Pueyrredón”.
In 1926, he takes part in the Salón Nacional. Later on he travels to the north of Argentina and visits Bolivia, Ecuador and Perú. As of the early 1940´s he works as a film scenery artist. At a national level he works for the film director Leopoldo Torres Ríos in productions such as El juego del amor y del azar (The game of love and luck) (1944) and La tía de Carlos (Carlos’ aunt) (1946), among others.
In 1949 he moves to Lima, Peru and organizes his own painting and artistic drawing studio. He later becomes professor at the Instituto Argentino-Peruano of that city. He works as an illustrator for the El Comercio newspaper, an activity which he will also carry out for La Nación newspaper in Buenos Aires.
Among his individual and collective exhibitions the following stand out: Asociación Amigos del Arte (1939) and Asociación Impulso, in La Boca (1942, 1944). In 1943 he is awarded the Premio Estímulo del Salón Nacional and the following year he wins the Premio Adquisición en Paisaje del Salón de Bellas Artes de la Provincia de Buenos Aires. In 1944 he also holds an exhibition of his drawings at the Museo Provincial de Bellas Artes in La Plata. In 1946 he exhibits at the Galería Peuser in Buenos Aires and, once settled in Lima, he wins the First Prize and Gold Medal at the Salón Primavera de la Sociedad de Bellas Artes in Lima. In 1957, he takes part in the IV Bienal de San Pablo. During the 1960’s he exhibits at numerous galleries in the Porteño circuit such as: Galería Rubio (1962); La Rouche (1964); Riobóo (1965 y 1967) and Ismos (1967).
He is awarded the Premio Palanza and a short time afterwards he dies in Quilmes, on August 19, 1978.
His work can be found at the following museums: Museo Nacional de Bellas Artes; Fondo Nacional de las Artes and Museo Municipal “Eduardo Sívori”.
The Pabellón de Bellas Artes de la Universidad Católica Argentina organized in 2005, an exhibit titled "Puertos y barcas" (Ports and boats), where we can find his work next to other important artists related to the Boquense riverside.