In the 1970s Berni transformed his style. His realism embraced a rich colouring, sometimes strident, endowed of the attraction of advertising posters. Sceneries and objects were performed with precision in their descriptive details, with an objectivity perhaps originated in photography. Debtors of expressionism, so much the caricature tone like the dramatic one, both reserved for the human figure, reflect a piercing observation, where irony and compassion for human destinies crop out. Similar resources he used for his acid criticism about a superficial society, indifferent or subdued to the maelstrom of limitless consumption, which dissolves individuals into an undifferentiated mass. At times, meaningful greys represent men and women gobbled up by an environment of multicoloured material offers.