design owes the Di Tella the opportunity to be naturally re-established, with a mission healthily purged of its pseudo-origins in advertising. The Di Tella took design to the streets, introduced it to everyday reality. Beginning with its suggestions, the profession started to spread, to be recognized and appreciated. But there is another practise at the Di Tella that seduced me form the start, and it was teamwork; as works were criticised, observations converged ranging from the philosophical to the formal, and a thousand nuances would enrich what one had thought finished, complete. That diverse environment revealed to me the complex universe of typography, and its most important challenge: to make it look easy, when it is something extremely complex, riddled with subtleties related to the fashioning of shapes but also inherent in the manipulation of the greatest human convention: the alphabet. [...]