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Juan Carlos
Distéfano
by
Adriana Lauria and Enrique Llambías
January 2003
Bibliographic reference of this dossier
Versión en español 
 
The dossier on Juan Carlos Distéfano spans from the time of his beginnings
as a painter to his recent works as a sculptor, a first for the CVAA. It covers
over forty years of his work and his commitment to art and reality. A special section offers a view on his work as a graphic designer, which he carried out mostly at the Di Tella Institute.
 
Introduction | Media | Works | Design | Chronology | Anthology | Bibliography
The Department of Design. A Look at the Di Tella Institute Nota 1
by Rubén Fontana
 
Afiche Cinzano
 
Afiche Vodka Smirnoff
 
Afiche Siam 1910/1960
 
Afiche Feria de Olavarría
Towards the end of the nineteen-fifties, Florida was a street with numerous distinguishing features, one of those strange urban melting pots that miraculously acquire harmony and personality. People visited it for its glamorous shops and also for its art galleries. It attracted the book lovers who have always lived in Buenos Aires, and Borges lectured there at a venue like Ver y Estimar, as did many other lesser known figures. […] At 936 Florida, almost opposite the square, looking south, were the windows of a dealership of the renowned scooters Siambretta – clashing magnificently with the “high class” of the surroundings.
Maybe because the surroundings impose themselves, maybe because any context is always historic, one day the commercial premises closed down for refurbishment, and the building went on to house an unexpected, unknown-of institute. The building was modernized and, at first, the Torcuato Di Tella Institute quietly blended in with the life and sights of Florida street. But soon
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