afterwards, with Enrique Oteiza as director, an unconventional history of the arts could be heard at the exhibition rooms of its Art Centres.
[...] Alongside its Arts Centres, in order to support different activities, the institute created the Department of Graphic Design, which was run by Juan Carlos Distéfano from the beginning; once established, it became a milestone in the Argentine history of graphic design. Distéfano was a leading figure for young designers, and Guido Di Tella commissioned him the creation of a communications system that would establish the image of the institute from the outset. It was 1959 in Buenos Aires, and the vision projecting a cultural institute with a planned, deliberate image, with a graphic personality, was quite advanced.
Juan Carlos Distéfano knew his craft, having studied at a vocational school of Graphic Arts and at the School of Fine Arts Manuel Belgrano. Apart from his technical skills, his natural inspiration allowed